Where, I wondered, is the clothing company that wants to stick two fingers up at the world? And how did the big sports brands - Nike, Adidas, Reebok etc - come to dominate the youth of today with their generic monochrome sportswear? And why do brands such as Supreme, who started out in the underground skateboard scene, end up trying to sell you a hoodie for \u00a3168?<\/p>
When the streets are full of protesters and the world is burning, the only sane response is not to pay \u00a3500 to wear the little icon for everyone to see. Quite frankly, it's a rip-off!<\/p>
So, here is PUNK. The emphasis is on anarchy. Wear your attitude! Send the message that you aren't one of the herd. I want PUNK to stand up, shout out and be seen.<\/p>
So PUNK is an anti-brand, is it? Whilst actually being a brand...? Yeah, I get the irony but yes, PUNK is an anti-brand brand. Wearing PUNK products means that you think differently and didn't want to pay \u00a370 for a T-shirt just because some company did a collaboration with a famous fashion designer.<\/p>"},"textColor":{"id":37994810,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":37581884,"value":null},"title":{"id":37581885,"value":null},"backgroundColor":{"id":37581887,"value":"#{feature.background.color}"},"buttonText":{"id":37581888,"value":null},"padding":{"id":37581891,"value":"6"},"fullWidth":{"id":37581892,"value":"0"},"fullBackgroundColor":{"id":37581893,"value":"#{feature.fullBackground.color}"},"published":{"id":37581894,"value":"1"},"conditions":{"id":37581895,"value":"[]"},"direction":{"id":37994803,"value":"column"},"textColor":{"id":37994804,"value":"#{feature.text.color}"},"copy":{"id":37994805,"value":"
Where, I wondered, is the clothing company that wants to stick two fingers up at the world? And how did the big sports brands - Nike, Adidas, Reebok etc - come to dominate the youth of today with their generic monochrome sportswear? And why do brands such as Supreme, who started out in the underground skateboard scene, end up trying to sell you a hoodie for \u00a3168?<\/p>
When the streets are full of protesters and the world is burning, the only sane response is not to pay \u00a3500 to wear the little icon for everyone to see. Quite frankly, it's a rip-off!<\/p>
So, here is PUNK. The emphasis is on anarchy. Wear your attitude! Send the message that you aren't one of the herd. I want PUNK to stand up, shout out and be seen.<\/p>
So PUNK is an anti-brand, is it? Whilst actually being a brand...? Yeah, I get the irony but yes, PUNK is an anti-brand brand. Wearing PUNK products means that you think differently and didn't want to pay \u00a370 for a T-shirt just because some company did a collaboration with a famous fashion designer.<\/p>"},"template":{"id":37994806,"value":"feature"}}},{"id":2060164,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"padding":{"id":37578165,"value":"6"},"spacing":{"id":37578166,"value":"64px"},"font":{"id":37578167,"value":"#{newsletter.title.font}"},"title":{"id":37578168,"value":"Don't miss out."},"copy":{"id":37578169,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":37578170,"value":"0"},"backgroundColor":{"id":37578171,"value":"#0000"},"textColor":{"id":37578172,"value":"#{newsletter.text.color}"},"primaryActions":{"id":37578173,"value":"0"},"buttonBorderRadius":{"id":37578174,"value":"#{button.border.radius}"},"borderRadius":{"id":37578175,"value":"#{newsletter.border.radius}"},"mailingList":{"id":37578176,"value":23342},"template":{"id":37578177,"value":"newsletterSubscribe"},"fullWidth":{"id":37578178,"value":"0"},"fullBackgroundColor":{"id":37578179,"value":"#{newsletter.fullBackground.color}"},"published":{"id":37578180,"value":"1"},"conditions":{"id":37578181,"value":"[]"}}}],"properties":{"title":{"id":37577896,"value":"Our Story"},"isStorePage":{"id":37577897,"value":"1"},"ogImage":{"id":37577898,"value":"https:\/\/images.podos.io\/tcnabinxb4mrvdpjzxu4d1mffzhcns9y5rtdi1ziflnfyp3e.jpeg.jpg?w=1200&h=auto"},"description":{"id":37577899,"value":"The origin of the PUNK brand as explained by its founder: the Punk Krow Poet."}},"labels":[],"published":1,"sitemap":1,"divisionId":248278,"edited":true}